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Writing on LinkedIn: The How, The What, And The Why

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At first glance, writing LinkedIn articles might seem like a fool’s errand. After all, you’re not getting paid for it, and it has almost zero effect on your employment prospects.

But you couldn’t be more wrong, my hypothetical friend. With an audience of more than 450 million members, your scribbles are able to reach the largest group of professionals in the world.

By writing on LinkedIn, you can engage your current connections, attract new ones, and grow your career.

In this article, we’ll cover everything you need to know about writing on LinkedIn.

Why Writing on LinkedIn Matters in 2023?

travel blogger sitting at swiming pool writing LinkedIn Article articles on white laptop.

As we’ve mentioned in the intro, writing articles on LinkedIn allows you to post your content directly to your target audience. Your connections won’t have to go to the blog website to see what you have to say.

Posting articles on LinkedIn articles does wonders for your SEO.

How so? Well, did you know you can add an SEO title and meta description to your LinkedIn article? This will help search engine crawlers pick it up and rank it.

LinkedIn articles are a great way to increase your website’s visibility. This will not only drive your connections to your site but also slightly increase your website’s visibility since more people are visiting it.

Oh, and let’s not forget about those juicy backlinks. You see, whenever someone shares your article, that’ll generate high-quality backing. The more backlinks you have, the higher your domain authority.

And if you don’t have a website (those things can cost a lot of money), writing articles on this social media platform is a godsend. You don’t have to pay for a domain name, hosting, web design, and more. You already have all the infrastructure you need – just start writing.

With all that said, writing LinkedIn articles has a pretty slight effect on your global SEO.

Statistically-Validated Insights on Writing Articles

Ever wondered what makes one article, so to say, perform better than the rest? The secret is in the format, so let’s break it down.

Currently, the types of content that capture the audiences’ attention the most are ranked like this:

Blog Posts

The most successful ones range between 500 and 750 words. Within this limit, they cover everything – from leadership professional experiences to examples of how to run a business and track analytics.


There’s no denying it – surveys have always been popular with the online audience. They’re basically the ground for conducting research in a time-efficient way. Besides gaining the audiences’ interest, they also boost engagement since they’re being shared to add other professionals’ opinions.


Definitely a breakthrough in the online world. They’re the highlight of social media, and they’re suitable for every industry. What’s more, you can make them more valuable by adding relevant text, background, and colors.


Video content attributes to 1/3 of all online activity, and LinkedIn articles that feature videos are more likely to boost engagement and capture the readers attention.

Case Studies

Especially in the LinkedIn world, case studies play a pivotal role when it comes to industry insights, expertise advice, and, overall, creating engaging LinkedIn posts. They’re the sole indicators of how a company has benefited from a service or product, and professionals on LinkedIn are eager to find out more about these stats.

Different Ways to Write on LinkedIn

A desk where someoen in writing their own articles.

Now that we’ve scratched the surface with types of content, let’s explore the main reason you clicked, and that is how to compose well written LinkedIn articles.

Articles vs. Posts: What’s the Difference?

LinkedIn offers two distinct ways to communicate your ideas: articles and posts. But what sets them apart?

When you’re scrolling through your LinkedIn mobile app, you’ll often come across posts – bite-sized nuggets of wisdom, insights, and updates from your connections. They’re like the appetizers at a networking event.

On the flip side, we have articles. These are where you serve up your most thought-provoking, comprehensive ideas. Articles provide you with the real estate to dive deep into your topics. They’re like the in-depth discussions you’d have with peers at a conference, allowing you to establish yourself as a thought leader.

LinkedIn’s publishing platform empowers you to craft excellent articles, complete with links and images. And remember, the first page of LinkedIn is a golden ticket to your content. An article that garners attention here can catapult you into the spotlight. It’s your chance to showcase your expertise from an employer’s perspective, demonstrating your value in a way that’s easy for LinkedIn members to digest.

In essence, posts are your daily bread, keeping your LinkedIn network updated and engaged. Articles, on the other hand, are the main meals where you serve up your best ideas. Both are relevant, both are essential, and both can make you a LinkedIn legend.

Crafting Captivating Status Updates

Status updates are your icebreakers. They’re your chance to grab attention, spark discussions, and establish your online presence.

Imagine your status update as an invitation to a Facebook group discussion—except this one’s for professionals on LinkedIn. You’ve got to pique interest in a few lines. Pose questions, share snippets of wisdom, and make it clear that engaging with your post will be worth their time.

The LinkedIn mobile app is where most users will encounter your updates, so brevity and impact are key. Keep it concise while packing a punch. Use images, videos, and relevant links to support your ideas.

Remember, LinkedIn members are looking for information that’s easy to digest amid their busy schedules. Your status updates should be the “aha” moments they seek, delivered in a way that’s both insightful and efficient.

And here’s the secret sauce: consistency. Regular updates keep your network engaged and ensure you stay on their radar. So, mix your professional prowess with a dash of creativity, and you’ll have the recipe for LinkedIn status updates that leave a lasting impression.

The Power of Long-form Articles

The power of a well-crafted long-form article on LinkedIn cannot be underestimated. It’s your chance to dive deep, to explore ideas thoroughly, and to establish yourself as a true thought leader.

But what makes long-form articles so potent?

First, they offer the space for in-depth exploration. You can weave a narrative, provide comprehensive data, and guide your readers through a journey of discovery. This is where your expertise shines, giving you the opportunity to present your thoughts from an employer’s perspective.

The first page of LinkedIn is prime real estate for content, and an excellent article can land you there. It’s your chance to be in the spotlight, to be seen by LinkedIn members seeking valuable insights. Your words become a beacon of knowledge, attracting those hungry for the information you offer.

So, don’t underestimate the power of the long-form article. Dive deep, craft your ideas into compelling narratives, and you’ll not only inform but also inspire your LinkedIn audience.

Comments: A Missed Opportunity

Comments on LinkedIn often find themselves overlooked by the allure of creating one’s content. But let’s unravel a secret: comments are not just an interaction; they are a missed opportunity waiting to be seized.

Yes, that’s right. LinkedIn encourages its users to write great LinkedIn articles, and many do.

Scrolling through your personal LinkedIn feed, you’re likely to encounter several LinkedIn articles crafted by your connections. These articles are a platform for professionals to express their thoughts, share insights, and establish their expertise. Yet, one aspect often remains unnoticed: the comment section.

When you stumble upon a compelling LinkedIn post or article, it’s your moment to engage. Don’t just skim through and move on; pause, reflect, and share your own opinion. This is where the magic happens. By actively participating in the conversation, you not only engage with the author but also with others who resonate with the content. It’s a gateway to forming relevant connections within your industry.

So, the next time you’re scrolling through your LinkedIn feed and encounter an intriguing post or article, resist the urge to simply scroll past. Pause, engage, and seize the opportunity that comments offer.

3 Best Practices for Writing on LinkedIn

Two people going over a competently written article on LinkedIn.

We’re not here to keep secrets. In fact, without further ado, let’s go over the three best practices for writing a great LinkedIn article in 2023.

Know Your Audience

It’s essential to know your audience. Unlike an in-depth blog post, LinkedIn articles are tailored to a specific professional community. Utilize the insights LinkedIn provides to understand who’s engaging with your content the most and when. This knowledge allows you to address their needs and preferences directly.

The Importance of Authenticity

We can say with 100% certainty that authenticity is your secret weapon on LinkedIn. Be yourself, share your experiences, and speak your truth. Authenticity builds trust, whether it’s online or face-to-face, and trust is paramount in professional networking.

Structuring Your Content for Readability

As with any other type of content, structure matters greatly. LinkedIn’s audience often seeks quick takeaways. Use bullet points, subheadings, and concise paragraphs to make your content easy to digest. Also, make sure to incorporate rich media like relevant images to enhance understanding.

A well-structured article on a good topic ensures your audience stays engaged and leaves with more detail on the subject at hand.

Incorporating Storytelling

Unlike a standard LinkedIn message, where brevity rules, articles allow you to craft narratives that grab users’ attention. Begin with a compelling personal or professional anecdote related to your chosen topic.

Use vivid language and embed relevant images to enhance the storytelling experience. As you write articles that resonate, you not only position yourself as a thought leader but also connect with your audience on a deeper level.

Remember, the power of storytelling on LinkedIn lies in its ability to captivate while delivering valuable insights on particular topics.

The Benefits of Writing Articles on LinkedIn

A woman writing a new LinkedIn article for her LinkedIn profile.

We’ve already hinted at them in the previous section, but there’s no harm in highlighting the three main benefits of crafting the perfect LinkedIn article in 2023.

Building Thought Leadership

To create a lasting impact on LinkedIn, aim to build thought leadership by publishing articles. These articles are a platform for you to share your expertise and insights with a broader audience. When you publish an article on LinkedIn, it not only reaches your immediate network but can garner more views through sharing options.

Consider adding LinkedIn recommendations within your articles to highlight your skills and expertise. The body of your LinkedIn article should be well-structured, providing valuable information to your readers. By consistently creating and sharing thought-provoking content, you strengthen your personal brand and position yourself as an industry leader, sparking conversations among LinkedIn members.

Engaging Your Network

Engagement is key to making the most of your LinkedIn presence. Beyond articles, create posts that share bite-sized insights, updates, or questions related to your field. LinkedIn’s notes app is a handy tool for jotting down thoughts that can later be expanded into full articles.

When you engage with your network regularly, your brand benefits from increased visibility and a stronger presence on the platform. Your posts and articles can spark conversation among LinkedIn members, creating valuable connections and opportunities for collaboration. So, don’t underestimate the power of engaging your network – it’s a crucial aspect of success on LinkedIn.

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Driving Business Outcomes

LinkedIn articles have the potential to drive significant business outcomes. When you publish a LinkedIn article, it becomes a part of your professional profile, contributing to your overall thought leadership professional experiences in your field. These articles often rank well in search engine results, making your insights more discoverable.

By using the LinkedIn publishing tool, you can easily share your knowledge and experiences. Each article you create adds depth to your professional profile and provides an opportunity to showcase your expertise. Share your articles through your network and beyond by providing a direct article link.

Your thought leadership, backed by your professional experiences, can be a powerful driver of business outcomes on LinkedIn, helping you connect with potential clients, partners, and opportunities.

Overcoming Common Writing Challenges on LinkedIn

A man seeing how his LinkedIn articles rank.

Behold – the common obstacles writers face on LinkedIn and solutions to navigate them.

Beating Writer’s Block

Writer’s block is a common challenge among writers, but it can be conquered. To overcome it, start by breaking your work into smaller, manageable tasks. Create an inspiring writing environment, set realistic goals, and take regular breaks. Don’t forget to read and gather ideas to keep your creativity flowing.

Handling Negative Feedback

Handling negative feedback gracefully is crucial for personal and professional growth. Begin by listening actively and staying calm. Seek constructive criticism and avoid taking it personally. Use criticism as an opportunity to improve and learn from your mistakes. Respond professionally, show empathy, and work towards resolving issues positively.

Staying Updated with Platform Changes

Staying updated with platform changes is essential to remain relevant in the digital landscape. Regularly check for updates, follow official sources, and join relevant communities. Adapt your strategies accordingly and experiment with new features. Keep learning, attend webinars, and read industry news to ensure your online presence stays effective and up-to-date.

The Final Verdict On Writing LinkedIn Articles That Spark Change

The power of writing articles cannot be underestimated. From boosting your visibility and SEO to establishing yourself as a thought leader, LinkedIn articles offer a multitude of benefits.

Embrace authenticity, engage your network, and drive meaningful business outcomes through well-crafted content. While overcoming common challenges like writer’s block and negative feedback, staying updated with platform changes is key.

So, seize the opportunity, write compelling articles, and make your mark on LinkedIn in 2023. Your journey to professional success starts with the words you share.

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