LinkedIn may be confusing at times, and I don’t blame you for thinking that. I remember that when I first started using it, I was in a mess as well.
That’s why I’ve dedicated this article to talking about LinkedIn sales navigator and its cost so you can optimally use it and turn it into an advantage instead of another confusing paid option that you don’t know how to use.
The question of “How much does LinkedIn sales navigator cost?” is the most common one, but not many people are talking about what you’re going to get for that price and how to use it to your advantage.
Well, if you ask me, that has to change. Having said that, let’s jump straight in and see what is a LinkedIn sales navigator, what is the cost for LinkedIn sales navigator, and is it really worth it!
Sales Navigator – What Is It Exactly?
In order for you to think of something as too expensive, too cheap, or just the right price, you have to know what you’re talking about, how to use a certain product or service, and what the market thinks of the price.
When I say “what the market thinks of the price” I mean that you should try to find out how many people use this product or service (in this specific case service) and how often since if it’s not used often it may very well not be worth the money.
But, that’s not me saying that LinkedIn sales navigator isn’t worth the money, that’s just me saying that you should consider the option of it not being worth it to you personally.
Nevertheless, you’ll most likely know that by the end of this article!
The LinkedIn sales navigator is a sales management tool designed to help sales reps tap into LinkedIn’s extensive network more effectively and, ultimately, land more (and potentially better) deals.
Now, that’s the definition of what Sales Navigator is, but does it work that way? You’ll have to find out by reading along.
But, let’s get back to the business – the sales navigator. Now that you know what to expect and what sales navigator is on LinkedIn, I can dive a bit deeper and talk about the price and what this option offers you for that money.
LinkedIn Sales Navigator – The Price
Now let’s talk about the price. This is why the majority of you are here, and that’s the main point of this article.
One thing that you should remember is that prices for LinkedIn may seem high or overpriced for some of you, and I don’t blame you.
But, let’s not bore you with all the other prices, the only thing important is to know that LinkedIn has a free version and a paid version.
In the paid version is the LinkedIn sales navigator option, and that’s why I’m mentioning it.
This option has three pricing plans for you and those are:
- Sales Navigator Professional: $99,99/month
- Sales Navigator Team: $149.99/month
- Sales Navigator Enterprise: starts at 1600$/year
You might have noticed that two of those three plans are billed monthly, and one is billed yearly. Now, something like this may not be strange to those of you who are already using some kind of a subscription app like Spotify, YouTube Premium, or any kind of VPN service.
But, to those who aren’t – this is perfectly normal since some people prefer to dump all the money once a year and not think about it for the next 365 days.
Let’s talk about those prices.
In order to help you have a clearer overview of what’s going on and what are the differences between the professional plan, the team plan, and the enterprise plan, let’s take a look at the picture that clearly shows these differences:
Now, you may see that the professional and the team versions are quite similar in the beginning, and that’s on purpose. The team plan is just a more massive, bigger version of the professional plan.
That plan, in particular, is aimed at multiple people and that’s where the similarities come from.
On the other hand, we have the enterprise plan, which is the most massive, and the most expensive of all the other options.
This plan isn’t for anyone and everyone and is aimed at a specific group of people that may have some use out of it.
Now that you’re aware of the price difference and what you’re getting for every price tag, it’s time to reevaluate and come to a conclusion about which one you would prefer to use.
LinkedIn Sales Navigator & Its Alternatives
But, before you do any of the previous, I would like to advise you that there are some other alternatives out there that may be cheaper and easier to use.
Now, these alternatives aren’t as good as the real deal, but for some people, they work. Why? Because if you’re going to use only a portion of what sales navigator offers you, you’re better off with an alternative that only gives you that 10% or 20% that you’re using for less money.
Look at it this way – if you don’t use 100% of the sales navigator, why would you pay 100% of the sales navigator cost.
Well, let’s see what are the alternatives, how much should you expect them to cost, and what performance you should be looking for when using them.
There are really only three alternatives that you should be considering out there. Well, there are more than three, but I would personally not recommend you look deeper into them since I can’t guarantee any results.
Now, for the top 3 alternatives to LinkedIn sales navigator:
- G2 Deals
I know that a big majority of you didn’t hear about these three (probably) but that does not pose a problem.
Now let’s take a look at these three individuals for a moment.
What ZoomInfo does is it sells access to its database of information about business people and companies to sales, marketing, and recruiting professionals.
This may sound confusing, but what I actually recommend is you get onto their website and see what they’re all about.
The Lusha does almost the exact same thing, and that’s the point with these alternatives. They are all similar both to LinkedIn sales navigator and to each other.
Lastly, the G2 Deals does the same thing, but “in a different way”. I don’t want to sound like I’m against these alternatives, but I prefer sticking to the real deal, even if it costs a few extra bucks (or hundreds of bucks).
Lastly, I would like to advise you that it’s smart and potentially profitable to look into these alternatives and see if any of them fit the description of what you need and meet your standards in a way that is acceptable.
If they do, there is room to consider them and look into them further, but if they don’t – the only thing I have to tell you is to stick to the real deal.
LinkedIn Sales Navigator – Summation
Options like these available on social media that are strictly for business-related topics are quite hard to understand if you’re a beginner or someone who hasn’t taken a lot of interest in this type of thing before.
That’s why I believe that it’s crucial that you better understand what things such as LinkedIn sales navigators are, how to use them, and recognize if they would be of any use to you.
The price is the most common problem with options such as these, and there have been countless blog posts, reviews, etc… talking about how the prices of tools such as this one are too high.
Otherwise, if you believe that you would make the most out of this tool and that it would maximize your presence on the market and the platform alone, I don’t see a reason not to use it.
In other words, if you think that you’re able to utilize it fully, there’s no good reason not to do so.
But, if you can’t afford it, I may have a solution.
Why not make a healthy combination of the alternatives and the real deal. What do I mean by this? Well, stick with me now.
If you don’t have the funds and the resources and can’t afford the LinkedIn sales navigator, you should go for the alternative that is in your price range and does the things that you need it to do.
When you accumulate enough resources and can afford the LinkedIn sales navigator (regardless of the plan) you’re good to go.
By doing so, you’re not robbing yourself of the experience while using the alternative options and apps, so if you like them you can stick to them, and you’re saving funds in order to afford the LinkedIn sales navigator.
Once you try it, you can compare the two experiences and see which one you prefer!